Cybertruck: Why Tesla’s Electric Pickup Sales Slumped in 2025

The Cybertruck has been one of Tesla’s most talked‑about products, embodying a futuristic design and ambitious performance claims. But the latest Bitget report shows that Cybertruck sales have fallen sharply in 2025, raising questions about demand and durability for Elon Musk’s electric pickup. Understanding the recent setbacks for the Cybertruck helps investors and EV enthusiasts make sense of broader trends in the electric vehicle market.

Cybertruck Sales Decline and Industry Context

In 2025, Tesla sold 20,237 Cybertruck units, a steep 48% drop compared with 38,965 units in 2024, as reported by Kelley Blue Book’s electric vehicle sales figures. This decline stands out even as Tesla maintained overall leadership in the U.S. EV market with a 46% share. While other Tesla models such as the Model 3 saw modest growth — up 1.3% in sales — the Cybertruck’s drop highlights weakening consumer demand for the pickup specifically.

Industry‑wide challenges have compounded the situation. Electric vehicle sales overall dipped by about 2% in 2025, with total deliveries of 1.3 million units, partly due to affordability issues and the removal of certain EV tax credits in the U.S. markets. At an average new EV price of over $58,000 — higher than many traditional gas‑powered vehicles — cost concerns have weighed on buyers.

Cybertruck Recalls and Product Issues

Compounding sales challenges for the Cybertruck are several high‑profile recalls and quality‑control problems. In 2025, Tesla recalled around 46,000 Cybertrucks due to a trim‑panel defect that could detach and endanger other motorists, according to U.S. regulators. Additional recalls addressed issues with rear‑view cameras, windshield wipers, and accelerator pedals. These safety concerns have amplified public scrutiny of the Cybertruck’s reliability and performance.

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