List of questions about [Blockchain]

You hear the big words all the time: decentralization, immutability, transparency. They are the promises of blockchain technology. But have you ever stopped to ask how it all actually works? What is the core invention that makes it all possible?

The answer is surprisingly simple, and it's called the public ledger. If that sounds like a boring accounting term, I get it. But trust me, by the end of this guide, you'll understand why this "boring" ledger is one of the most exciting innovations of our time. Let's break it down.

Imagine a Shared Digital Notebook

The easiest way to understand a public ledger in blockchain is to imagine a special kind of digital notebook. This notebook has three magic rules:

• It's Public: Everyone in the network gets an identical copy of this notebook. You can see every single entry ever made. There are no secrets.
• It's Permanent: Once an entry is written in the notebook, it can never be erased or changed. It’s written in permanent, digital ink.
• It's Run by Everyone: There is no single "boss" in charge of the notebook. The community of users collectively verifies and agrees on every new entry, making it virtually impossible for one person to add a fake transaction.

That shared, public, permanent notebook is the public ledger. It's a record of every transaction that has ever occurred on the network.

The Bitcoin Public Ledger: A Real-World Example

This isn't just a theory; it's real. The Bitcoin public ledger, for example, is a complete history of every Bitcoin transaction since the very first one in 2009.

You can actually go and view it yourself using a tool called a "block explorer." You won't see names, but you can see the digital addresses and the amounts transferred. This radical transparency is what builds trust in the system.

Why This Matters to You

Okay, so it's a transparent notebook. So what? What is the cryptocurrency ledger's real value to an investor or trader?

This is where it gets interesting. The features of the public ledger directly create the value proposition of cryptocurrencies like Bitcoin:

• It Creates Trust Without a Middleman: You don't need to trust a bank or a government to verify a transaction because the public ledger is verified by thousands of participants. This "trustless" system is revolutionary.
• It Provides Unmatched Security: To change a transaction, a hacker wouldn't just need to alter your copy of the notebook; they'd have to simultaneously alter the copies of thousands of other users all over the world, which is practically impossible.
• It Guarantees Ownership: The ledger provides an undeniable, public proof of who owns what at any given time.

Your Gateway to This Technology

You don't need to be a computer scientist to interact with this technology. When you use a professional trading platform like BYDFi, you are using a secure and efficient gateway to buy and sell the very assets that are recorded on these powerful public ledgers.

You're not just buying a coin; you're buying a piece of a revolutionary system built on transparency and trust.

So, you've decided you want to break into the crypto industry. That's a huge and exciting first step! But there might be a nagging voice in your head saying, "But I can't code. What could I possibly do?"

If you're feeling that, I want you to know it's the single biggest misconception holding talented people back. The reality is, the crypto industry is crying out for professionals with non-technical skills. The most revolutionary technology in the world is useless if people can't understand it, use it, or get excited about it. That's where you come in.

Let's look at the top 5 roles that Web3 companies are hiring for right now, and I'll show you how the skills you already have are a perfect match.

The Community Manager: Building the Heartbeat of Web3

In the world of Web3, community isn't just a part of the marketing strategy; it is the product. A project's success often lives and dies by the passion and engagement of its community on platforms like Discord and Telegram. As a Community Manager, you are the voice of the project. You'll be responsible for answering questions, hosting events like AMAs, gathering crucial user feedback, and creating a welcoming environment. If you’ve ever managed a brand's social media, run a large online group, or built an audience for a hobby, your skills in empathy, communication, and relationship-building are exactly what companies are looking for.

The Content Marketer: Translating Complexity into Clarity

Blockchain technology can be incredibly complex. One of the biggest challenges for any crypto project is bridging the knowledge gap for new users. This is where Content Marketers and Writers become invaluable translators. In this role, you would write blog posts, educational articles, social media threads, and video scripts to make dense, technical information clear and compelling. If you are a natural storyteller with a knack for simplifying complex topics, your skills are in high demand. You will build trust and educate the market, turning curious onlookers into passionate users.

The Project Manager: Captaining the Ship in a Fast-Moving Sea

The crypto space moves at lightning speed, with teams that are often remote, global, and juggling multiple priorities. A great Project Manager is the glue that holds everything together. You would be responsible for coordinating between developers, marketers, and designers, managing timelines, removing roadblocks, and ensuring everyone is aligned with the project's vision. If you're an organized, detail-oriented person who excels at communication and planning, your project management skills are directly transferable. The product might be new to you, but the process of managing people and deadlines is a universal skill.

The Business Development (BD) & Partnerships Manager: The Bridge Builder

No crypto project can succeed in a vacuum. Real growth comes from forming strategic partnerships with other projects, exchanges, and companies in the ecosystem. As a Business Development or Partnerships Manager, you are a bridge builder. Your job would be to identify potential partners, cultivate relationships, and negotiate deals that create mutual value and help both organizations grow. For anyone with a background in sales, partnerships, or any client-facing role, this is a natural fit. Your ability to network and find win-win opportunities is a core driver of success in this interconnected industry.

The Social Media Manager: Crafting the Voice of the Project

In a global, 24/7 industry, social media—especially X (Twitter)—is the main stage where news breaks and brands are built. As a Social Media Manager, you are the project's megaphone to the world. You would manage the official social accounts, create engaging content that captures the brand's voice, interact with the community, and stay on top of the latest trends and narratives in the market. This is one of the most direct skill transfers. If you’re a savvy social media manager in any other industry, you already know how to build an audience; you'll just need to learn the specific language and culture of crypto.

You Are More Qualified Than You Think

Do any of those roles sound familiar? I bet they do. The job titles might be in a new industry, but the core responsibilities are built on skills you've been developing your entire career. The biggest barrier isn't your resume; it's your mindset.

Liquid staking is quickly becoming a popular way for crypto investors to earn rewards while keeping their assets flexible. If you’re new to the concept and wondering what is liquid staking in crypto or how does liquid staking work, we will explain it in simple terms and show why it’s gaining traction in the blockchain world.

At its core, liquid staking allows you to stake your tokens on Proof of Stake (PoS) blockchains to help secure the network and earn rewards, but without locking your assets completely. Traditional staking usually requires you to lock your tokens for a set period, during which you cannot access or use them. Liquid staking changes that by issuing you a special token—often called a liquid staking token—that represents your staked assets plus the rewards you earn. This token is tradable and can be used in other decentralized finance (DeFi) applications, giving you the freedom to keep your funds working in multiple ways.

For example, if you stake Ethereum through a liquid staking protocol like Ankr liquid staking or STRX Finance’s liquid staking platform, you receive a liquid staking token such as stETH. This token can be traded, lent, or used as collateral while your original ETH remains staked and earning rewards on the Ethereum network. This dual benefit of earning staking rewards while maintaining liquidity is what makes liquid staking so appealing.

Liquid staking is important because it solves a major problem in crypto investing: the trade-off between earning rewards and having access to your assets. By unlocking liquidity, investors can participate in other financial opportunities without missing out on staking yields. This efficient use of capital helps maximize returns and keeps the crypto ecosystem dynamic.

Several major cryptocurrencies support liquid staking, especially those that run on PoS consensus mechanisms. Ethereum, after its transition to PoS known as “The Merge,” has seen rapid growth in liquid staking tokens. Polkadot, Cardano, Avalanche, and Cosmos are other networks where liquid staking is gaining popularity, offering users more flexibility and options.

However, like any investment, liquid staking carries risks. Validators who manage the staked tokens might be penalized for misbehavior, which can affect your holdings. Smart contract vulnerabilities in liquid staking protocols also pose potential threats. Additionally, large liquid staking providers could centralize power in the network, which some critics warn against. Finally, evolving regulations around crypto could impact how liquid staking operates in the future.

Imagine waking up to find Ethereum running smoother, faster, and cheaper—without losing its legendary security. That’s the promise of Starknet, a game-changing Layer 2 solution that’s making waves in the crypto world. But what exactly is Starknet, how does it compare to zkSync, and how can you get your hands on the much-anticipated Starknet airdrop? Let’s dive into the story.

What Is Starknet and Why Is Everyone Talking About It?

If you’ve ever been frustrated by high Ethereum gas fees or slow transaction times, you’re not alone. That’s where Starknet comes in. Built as a Layer 2 scaling solution, Starknet leverages advanced zero-knowledge proofs (specifically STARKs) to bundle thousands of transactions off-chain and settle them on Ethereum in a single, secure batch. The result? Lightning-fast speeds and dramatically lower costs for users everywhere.

But Starknet isn’t just another crypto project. It’s the backbone for a new generation of decentralized applications (dApps) and digital assets. Whether you’re a developer, investor, or just crypto-curious, understanding Starknet crypto and its native token (often called the starknet token or STRK coin) is your ticket to the future of blockchain.

The Stakes: Why Starknet Crypto and STRK Token Matter

The launch of the starknet token (STRK) has added fuel to the fire. This token powers the Starknet ecosystem, allowing holders to pay for network fees, participate in governance, and even earn rewards. As Starknet adoption grows, so does interest in the starknet price—making it a hot topic for both traders and long-term believers.

If you’re searching for “starknet crypto,” you’re likely wondering about its real-world value, how it stacks up against competitors, and how you can get involved before the next big wave.

The Turning Point: Starknet vs zkSync—Who Wins on Scalability?

You might be asking, “How does Starknet compare to zkSync in terms of scalability?” Both are top-tier Layer 2 solutions using zero-knowledge proofs, but here’s the scoop:

1. Starknet uses STARK proofs, which are highly scalable and don’t require a trusted setup. This makes Starknet a favorite for projects needing massive throughput and robust security.

2. zkSync relies on SNARK proofs, which are also efficient and secure but use different cryptographic assumptions.

3. In practice, both networks offer fast, cheap transactions, but Starknet’s technology is often seen as more future-proof for large-scale applications.

If you’re weighing your options, consider your needs—Starknet is attracting major dApps and developers, while zkSync is known for its user-friendly onboarding.

How to Claim the Starknet Airdrop

Here’s the part everyone’s waiting for—how to claim the Starknet airdrop. If you’ve interacted with Starknet dApps or held assets on the network, you might be eligible for free STRK tokens. Here’s how to get started:

1. Check Eligibility: Visit the official Starknet website or trusted crypto news sources for the latest airdrop announcements.

2. Connect Your Wallet: Use a supported wallet (like MetaMask) to connect to the Starknet network.

3. Follow Official Instructions: Only use verified links and avoid untrusted sources—scams are everywhere.

4. Claim Your Tokens: Complete any required tasks, such as signing a transaction or verifying your activity.

Remember, never share your private keys or seed phrases. If it sounds too good to be true, double-check the source!

Don’t Miss Out on the Starknet Opportunity

Starknet isn’t just another crypto buzzword—it’s a revolution in how we use Ethereum. Whether you’re tracking the starknet price, exploring the starknet crypto ecosystem, or hoping to snag the next starknet airdrop, now’s the time to get involved.

For years, the promise of "Web3 Gaming" has been held back by one massive barrier: User Experience.

To play a crypto game, you usually have to set up a MetaMask wallet, buy ETH for gas fees, bridge funds to a Layer 2, and sign a transaction every time you pick up an item. For a traditional gamer used to the seamless experience of PlayStation or Steam, this is a nightmare.

What is  Xai (XAI) ?

Xai is a Layer 3 blockchain built specifically to solve this problem. It promises to bring billions of traditional gamers on-chain by making the blockchain part completely invisible. In this guide, we explore how Xai works, why it is built on Arbitrum, and why it might be the most important gaming project of 2025.

Why Xai is the Best Layer 3 Blockchain for Gaming

Xia is not just "another blockchain." It is a Layer 3 network developed by Offchain Labs (the creators of Arbitrum) and the Xai Foundation. Its goal is simple: Real economies for real video games.

Most blockchains are general-purpose (hosting DeFi, NFTs, and memes). Xai is purpose-built for gaming. This specialization allows it to offer features that Ethereum or Solana simply cannot:

1. Zero Friction: The end-user (the gamer) doesn't need to know they are using crypto.
2. Gasless Transactions: Game developers can subsidize gas fees, so players don't have to pay to play.
3. Wallet Abstraction: Players can log in with an email or social account, rather than managing complex private keys.

How Xai Uses Arbitrum Orbit Technology

To understand Xai's speed, you need to understand its foundation. Xai is one of the first major implementations of Arbitrum Orbit.

• Layer 1 (Ethereum): Provides the ultimate security.
• Layer 2 (Arbitrum One): Acts as the settlement layer for Xai.
• Layer 3 (Xai): The dedicated "App-chain" where the games actually run.

By building on top of Arbitrum, Xai inherits the robust security of Ethereum but gains the ability to process thousands of transactions per second at a fraction of a cent. This "Layer 3" architecture is what makes high-speed gaming possible on the blockchain.

Xai Sentry Nodes Explained: Rewards and Security

One of the most searched topics regarding Xai is its Sentry Nodes.

While the blockchain is maintained by the Xai Foundation, the security and correctness of the data are monitored by thousands of community members running "Sentry Nodes."

These nodes are software that can run on a standard laptop or desktop. Their job is to watch the Xai blockchain for bad actors. In return for helping secure the network, node operators earn rewards in the form of esXAI (escrowed XAI) tokens. This creates a powerful, decentralized community directly invested in the network's success.

What is the XAI Token Used For? (Tokenomics)

For investors, understanding the token is key. XAI is the native fuel of the ecosystem. It serves three main purposes:

1. Gas Fees: Although developers can subsidize fees for players, the network still requires XAI to process transactions.
2. Governance: XAI holders can vote on proposals that shape the future of the ecosystem, such as treasury management and developer grants.
3. Node Rewards: Sentry Node operators are paid in XAI (specifically esXAI, which can be staked for higher yield).

Xai Price Potential and Investment Analysis

As we look toward 2025 and 2026, the "Gaming" narrative is expected to be one of the strongest drivers of the crypto market.

The Bull Case for Xai:

• Official Arbitrum Support: Being backed directly by Offchain Labs gives Xai a massive technical and reputational advantage over other gaming chains.
• Solving the Real Problem: It is one of the few chains effectively hiding the complexity of crypto. If Web3 gaming goes mainstream, it will likely be on a chain like Xai.
• Ecosystem Growth: Games like Final Form and LAMOverse are already showcasing the network's capabilities.

The Risk:
The gaming sector is highly competitive. Xai is competing with other giants like Immutable X (IMX), Ronin (RON), and Gala Games.

Conclusion

Xai represents the next evolution of blockchain infrastructure. By utilizing Layer 3 technology, it offers the speed and cost-efficiency of a centralized server with the ownership and security of a decentralized blockchain.

For gamers, it means playing without hassle. For investors, it represents a "pure play" on the adoption of Layer 3 technology and the future of Web3 gaming.

Why Cryptocurrency Regulations Matter in 2025

In 2025, cryptocurrency is no longer the fringe experiment it once was. Bitcoin, Ethereum, and thousands of altcoins have become part of daily financial discussions, investment portfolios, and even government policies. Yet, alongside this explosive growth, one question continues to dominate: is crypto really regulated, and if so, by whom?

The truth is that cryptocurrency regulation has transformed from an abstract debate into a global necessity. For governments, regulations are a way to protect investors, prevent illicit activities, and stabilize financial systems. For traders and investors, they serve as both a shield and a hurdle—creating safer markets but sometimes reducing flexibility and privacy. Understanding how these rules are evolving in 2025 is crucial if you want to invest wisely and avoid costly mistakes.

What Cryptocurrency Regulation Actually Means

At its core, regulation in crypto refers to the laws and policies designed to oversee how digital assets are issued, traded, taxed, and secured. In practice, it’s about ensuring that crypto doesn’t become a playground for fraud, scams, and money laundering. Regulators also want to guarantee that investors are not left unprotected in an industry that has historically seen spectacular collapses.

But here’s where things get complicated: what’s legal in one country may be banned in another. A platform approved in Europe may be restricted in Asia. This patchwork of rules creates confusion, but it also highlights why paying attention to regulation is no longer optional—it directly shapes your trading experience.

The United States: A Patchwork of Oversight

In the U.S., the regulatory landscape feels like a tug-of-war between agencies. The SEC targets tokens it views as securities, the CFTC treats others as commodities, while FinCEN focuses on anti-money laundering compliance. Over the past year, the U.S. has cracked down hard on unregistered exchanges and tightened Know Your Customer (KYC) obligations. Stablecoins are under particular scrutiny, with regulators questioning whether they should be treated like traditional securities or payment instruments.

For American investors, this means stricter onboarding processes and fewer  wild west  opportunities. On the upside, it also translates into stronger consumer protections—if your platform is compliant, you’re far less likely to fall victim to fraud.

Europe: A Unified Model with MiCA

The European Union has taken a different path by implementing its Markets in Crypto-Assets (MiCA) framework in 2024. Unlike the fragmented U.S. approach, MiCA provides one unified regulatory standard across all member states. Exchanges must register, disclose risks, and hold investor funds securely.

For traders in Europe, this creates clarity and confidence. While fees may rise slightly due to compliance costs, the trade-off is a safer, more transparent market. Knowing your exchange is MiCA-approved is a powerful reassurance in a world where uncertainty has been the norm.

Asia: A Tale of Contrasts

Asia remains a diverse battleground for crypto regulation. Japan’s Financial Services Agency (FSA) has built a reputation for being both strict and forward-thinking, requiring exchanges to follow robust security standards. China, on the other hand, maintains its near-total ban on trading, pushing activity underground.

Meanwhile, hubs like Singapore and Hong Kong are attracting global players with balanced policies designed to encourage innovation while keeping risks under control. For investors in Asia, the challenge lies in navigating these contrasting environments—one country might welcome your crypto portfolio, while the next might penalize it.

Emerging Markets: Promise and Peril

In countries like Nigeria, India, and parts of Latin America, crypto offers hope for financial inclusion in regions underserved by traditional banking. Yet, these same markets are plagued by regulatory uncertainty. Some governments impose harsh taxes or outright bans, while others cautiously experiment with pro-crypto policies. The result is a constantly shifting playing field where investors must stay vigilant.

The Direction of Travel: More Regulation Ahead

The trajectory is clear: cryptocurrency will be more regulated in the future, not less. With over 300 million global users, governments cannot afford to ignore the industry. Organizations like the Financial Action Task Force (FATF) are pushing for global standards, including the  Travel Rule,  which requires exchanges to share transaction data to fight money laundering.

This doesn’t necessarily spell doom for crypto. Stricter oversight can drive greater mainstream adoption, attract institutional money, and build long-term trust. But it does mean that traders and investors must adapt to a more structured environment.

How This Impacts Your Trading Life

For everyday traders, regulation affects nearly every step of the journey. Identity verification (KYC) is now standard, delaying sign-ups but adding layers of security. Tax reporting has become more complex in countries like the U.S. and UK, where crypto is treated as property. Certain markets restrict access to specific coins, limiting your options. And while compliance costs push trading fees slightly higher, the upside is exchanges that take your security seriously.

In 2026, we live in a world where privacy feels like a luxury of the past. Artificial Intelligence scans our emails to serve us ads. Central Bank Digital Currencies (CBDCs) threaten to track every coffee we buy. Smart cities watch our every move. It feels like we are living in a glass house.

But thirty years ago, a small group of mathematicians, philosophers, and hackers saw this coming. They warned us that the internet would eventually turn into the greatest surveillance machine in human history. They didn't just write blogs about it; they wrote code to fight it.

They called themselves the Cypherpunks. Without them, there is no Bitcoin, no Ethereum, and no decentralized finance. To understand where crypto is going, you have to understand where it came from. You have to understand the rebels who started the war for your digital soul.

A Manifesto for the Digital Age

The movement began in the Bay Area in the early 1990s. It wasn't a formal organization with a membership fee. It was a mailing list. The group included heavyweights like Julian Assange (founder of WikiLeaks), Adam Back (CEO of Blockstream), and Bram Cohen (creator of BitTorrent).

Their ideology was crystallized in 1993 by Eric Hughes in A Cypherpunk's Manifesto. Hughes wrote that "privacy is necessary for an open society in the electronic age." He made a crucial distinction that is often misunderstood today. Privacy is not secrecy. Secrecy is hiding something you shouldn't be doing. Privacy is the power to selectively reveal yourself to the world.

The Cypherpunks believed that governments and corporations would never grant us privacy voluntarily. Therefore, we had to build it ourselves using cryptography. They believed that code was a form of free speech. If you could write a program that encrypted a message so well that even the NSA couldn't read it, you were defending democracy.

The Holy Grail of Digital Cash

While they fought for encrypted messaging (giving us tools like PGP), their "white whale" was always money. They realized early on that if the government controlled the money supply and the payment rails, they controlled the people. If you can freeze a bank account, you can silence a dissident.

For two decades, the Cypherpunks tried and failed to create anonymous digital cash.

• DigiCash: Created by David Chaum, it worked beautifully but was centralized. When the company went bankrupt, the currency died.
• B-Money: Proposed by Wei Dai, it introduced the idea of a distributed ledger but lacked a way to achieve consensus.
• Bit Gold: Designed by Nick Szabo, it was a direct precursor to Bitcoin but never solved the "double-spending" problem.

They were close, but they were missing the final piece of the puzzle. They needed a way for a network of strangers to agree on who owned what without trusting a bank.

Enter Satoshi Nakamoto

Then, in 2008, a ghost appeared on the mailing list. A user using the pseudonym Satoshi Nakamoto posted a whitepaper titled Bitcoin: A Peer-to-Peer Electronic Cash System.

Satoshi wasn't just a coder; he (or she, or they) was a Cypherpunk scholar. Bitcoin didn't reinvent the wheel. It combined the Proof-of-Work from Adam Back's Hashcash, the timestamps from Haber and Stornetta, and the public keys of Hal Finney. Bitcoin was the final boss battle of the Cypherpunk movement. It solved the double-spend problem.

When Satoshi mined the Genesis Block, he didn't just launch a currency. He validated thirty years of failure. He proved that it was possible to create a financial system that existed outside the control of the state. Bitcoin was the first successful implementation of the Cypherpunk dream: money that is private, censorship-resistant, and open to everyone.

The Legacy Lives On

Today, the spirit of the Cypherpunks lives on in every decentralized application (dApp) and privacy protocol. When you use a non-custodial wallet, you are a Cypherpunk. When you trade on a DEX instead of a centralized bank, you are a Cypherpunk.

However, the war is not over. The battle lines have just shifted. Governments are pushing back harder than ever with regulations and surveillance tools. The Cypherpunks taught us that technology is neutral. It can be used to enslave us or to liberate us. The difference lies in who holds the keys.

Conclusion

We invest in crypto not just because we want the price to go up, but because we believe in the underlying philosophy of freedom. The Cypherpunks gave us the tools to protect our digital identity and our wealth. Now, it is up to us to use them.

In the competitive race to build the next great Layer 1 blockchain, few projects have generated as much buzz as SUI. It's often mentioned alongside a handful of other "next-gen" platforms aiming to solve the blockchain trilemma of speed, security, and scalability.

But what is the SUI Network really? Is it just another "ETH killer," or is there something fundamentally different under the hood?

As your analyst, I'll give you a professional briefing on the SUI blockchain, the world-class team behind it, and a balanced look at the question: "Is SUI crypto a good investment?"

What is SUI Crypto? The "Object-Centric" Difference

At its core, SUI is a high-performance, Layer 1 blockchain designed from the ground up to be incredibly fast and scalable, especially for applications like gaming, DeFi, and NFTs.

Its key innovation is its "object-centric" data model. Let's simplify that. Most blockchains (like Ethereum) are based on accounts. SUI is based on programmable objects. Think of these as smart assets that have their own rules.

This unique architecture, combined with its powerful programming language called Move, allows the SUI network to process many transactions in parallel. For simple transfers, it can achieve near-instant finality, which is a massive advantage for user experience.

The "Who is SUI?" Question: A World-Class Team

This is one of the most compelling parts of the SUI story. SUI is being developed by Mysten Labs.

The founding team is composed of top executives and lead researchers who previously spearheaded Meta's (Facebook's) advanced blockchain project, Diem, and the Move programming language. This isn't a team of anonymous developers; it's a group of world-renowned experts in cryptography, distributed systems, and programming languages who have already built this technology at a massive scale.

The Team: Who is Behind SUI?

One of the most compelling parts of the SUI story is the team. SUI is being developed by Mysten Labs.

This team is composed of top executives and lead researchers who previously spearheaded Meta's (Facebook's) advanced blockchain project, Diem. They are world-renowned experts in cryptography and distributed systems who have already built this technology at a massive scale.

The Investment Case: Bulls vs. Bears

No investment is without risk. To make an informed decision about SUI, you need to weigh its significant potential against its challenges.

Your Next Step

Investing in a new Layer 1 like SUI is a bet on its technology and its team's ability to attract a vibrant ecosystem. The framework above gives you a solid foundation for analyzing SUI crypto news as it develops.

Watch for news about major applications launching on the SUI blockchain and growth in its user base, as these are key indicators of its long-term success.