Related Questions
A total of 5 cryptocurrency questions
Share Your Thoughts with BYDFi
Trending
Missed the Crypto Wave in 2021? Here’s Your Second Chance in 2025
If you're feeling like you "missed" Bitcoin or Shiba Inu in their early days, don’t worry — 2025 is already shaping up to be another massive year in the world of digital assets.
Here’s why:
- Bitcoin Halving Effect: The halving in 2024 historically triggers bull runs about 6–12 months later. That’s now.
- Institutional FOMO: Major funds are moving back into crypto, with ETFs and global regulation becoming clearer.
- Retail Momentum: More average users are entering crypto again, especially from countries like Indonesia, the UAE, and Latin America.
Top 5 Best Coins to Buy Right Now
1. Pepe 2.0 (PEPE2) — Best Meme Coin to Buy Now
- Why: Meme coins are no longer just jokes — they’re marketing machines. PEPE2 is building on the hype of the original with actual utility, staking rewards, and NFT integration.
- Market Cap: Still under $200M = Huge upside potential
- Risk Level: High, but with moonshot potential
If you're searching for the best meme coin to buy right now, this could be your golden ticket , just remember, meme coins are extremely volatile.
2. Fetch.AI (FET) — Best AI-Powered Coin to Watch
- Why: AI is trending across every industry. Fetch.AI focuses on decentralized machine learning and autonomous economic agents.
- Recent Surge: Up 140% YTD, but still undervalued according to experts.
- BYDFi Availability: Yes
3. Chainlink (LINK) — Underrated Blue Chip
- Why: Real-world data is essential for smart contracts. Chainlink dominates this space.
- Perfect for: Traders looking for stability + long-term growth
- Price Prediction 2025: Analysts expect $50–$75 range if bull trend continues
4. Kaspa (KAS) Fastest Growing L1 Coin
- Why: Uses GhostDAG protocol , faster than traditional blockchains, with low fees and energy efficiency.
- Trending: Strong community support, growing developer interest
- Ideal For: Traders looking for a next-gen infrastructure coin
5. Arbitrum (ARB) — Layer 2 King
- Why: Ethereum’s gas fees are still high. Arbitrum offers a scalable, cheaper solution.
- Commercial Use: Many dApps and DeFi platforms are migrating to it
- Long-Term Potential: High adoption = strong hold potential
What Is the Best Coin to Buy for You?
Everyone’s situation is different. Before you decide what is the best coin to buy right now, ask yourself:
- Are you a beginner? Stick with established coins like LINK or ARB.
- Do you like high risk, high reward? Try meme coins like PEPE2.
- Want to build long-term wealth? Look at infrastructure and AI-based coins like FET and Kaspa.
Questions People Are Asking:
- Which crypto coin is best to buy now for beginners? → Try LINK or ARB
- What is the best coin to buy right now under $1? → PEPE2 or KAS
- Which coin will explode in 2025? → FET and KAS are top contenders
Let is choose for you the best exchange platform
BYDFi - Safe and reliable , high liquidity , simple and intuitive
How to Buy These Coins on BYDFi (Step-by-Step)
- Create a BYDFi account , Use your email or phone number
- Verify your identity (KYC) , Takes 5–10 minutes
- Deposit funds , You can use USD, EUR, AED, INR, or even crypto
- Search for the coin Example: Type in “LINK” or “FET” in the search bar
- Buy using spot or convert , Choose limit or market order
Final Thoughts: What Is the Best Crypto Coin to Buy Right Now?
The truth is , there's no single “best” crypto coin for everyone. The best coin for you depends on your risk tolerance, investment goals, and how much time you're willing to spend researching and tracking the market.
Here’s a quick summary to guide your decision:
Ready to learn more about trading strategies and crypto safety? Check out BYDFi for beginner tutorials, expert insights .
2025-07-07 · 4 months agoBest Cryptos to Invest in Today: Bitcoin, Ethereum, Solana & Beyond
The Best Crypto to Buy Right Now in 2025: A Complete Guide
The cryptocurrency market in 2025 is louder, faster, and more exciting than ever before. Every day, new headlines emerge about tokens making record-breaking gains, blockchain projects partnering with global corporations, and governments shifting their stance on digital assets. With thousands of cryptocurrencies in circulation, the big question remains: which crypto should you buy right now?
For many, this isn’t just curiosity—it’s about financial opportunity. Whether you are a beginner cautiously stepping into digital assets or a seasoned trader searching for the next big altcoin, choosing the right cryptocurrency at the right moment can transform your portfolio. But here’s the challenge: the crypto space is filled with both gems and scams. Volatility can turn fortunes overnight, regulations can shift markets in minutes, and new technologies can either skyrocket or collapse projects. That’s why knowing what to buy, why to buy it, and how to hold it is critical.
This guide walks you through the current state of the market, the most promising cryptocurrencies in 2025, and the key factors you should consider before making a decision. By the end, you’ll be equipped with a clear picture of where to put your money—and how to protect it.
The Crypto Market in 2025: What’s Really Driving the Buzz
One of the biggest drivers is institutional adoption. More and more, large corporations, investment funds, and even banks are embracing blockchain. When companies like BlackRock or JPMorgan begin offering crypto-based products, it sends a powerful signal: this isn’t just speculation anymore, it’s part of the global financial system.
Another major factor is regulatory clarity. In places like the United States, the United Kingdom, Singapore, and even the United Arab Emirates, governments are rolling out clearer rules for how crypto can be traded, taxed, and integrated into the economy. This doesn’t eliminate risk, but it makes the environment safer for investors who were once hesitant.
On the technological side, blockchain scalability has become a hot topic. Older blockchains often struggled with slow transactions and high fees, but new layer-2 solutions and innovative blockchains are solving these issues, making crypto faster, cheaper, and more accessible.
And finally, we can’t ignore the rise of retail investors. From students in India investing with rupees to professionals in Europe buying with euros, the global accessibility of crypto has never been higher. With apps that accept local currencies and simple interfaces, millions of new users are entering the market.
The Leading Cryptos to Watch in 2025
When people ask, What is the best crypto to buy now? , the truth is that the answer depends on what you are looking for—stability, innovation, or explosive growth. Let’s look at the coins that are currently shaping the market.
Bitcoin (BTC) remains the foundation of the crypto world. It’s often referred to as digital gold, and for good reason. In 2025, Bitcoin’s momentum is being fueled by ETF approvals and the effects of the most recent halving event. While its price range—hovering between $60,000 and $80,000—may feel intimidating for beginners, the beauty of Bitcoin is that you don’t have to buy a whole coin. Fractional ownership allows anyone to invest, no matter their budget. Long-term investors view Bitcoin as a relatively safe bet in an otherwise volatile industry, and strategies like dollar-cost averaging help smooth out the ups and downs.
Ethereum (ETH) is the heartbeat of decentralized finance and smart contracts. With upgrades like sharding making it faster and more energy-efficient, Ethereum continues to power Web3, decentralized apps, and NFTs. While its price—between $2,500 and $4,000—puts it in the mid-range, its ecosystem is unmatched. Gas fees, once a constant complaint, are now mitigated by layer-2 solutions such as Arbitrum and Optimism, making Ethereum more accessible than ever. Investors who believe in the future of decentralized applications see Ethereum as essential to their portfolio.
Solana (SOL) has earned the nickname “the speed king.” Known for processing transactions in fractions of a second at extremely low cost, Solana is becoming the go-to blockchain for decentralized gaming and applications that require scale. In the past, it suffered from outages, but 2025 has brought major stability improvements. Priced between $150 and $300, Solana offers growth potential for those willing to embrace a bit more risk than with Bitcoin or Ethereum. For adventurous investors, Solana-based NFT marketplaces and DeFi projects offer unique earning opportunities.
Cardano (ADA) takes a slower but highly sustainable approach. Designed with academic rigor and a focus on environmental responsibility, Cardano appeals to investors who care about scalability, sustainability, and adoption in developing nations. While priced modestly at $1–$2, its true strength lies in long-term potential. Recent partnerships, particularly across Africa, show that Cardano’s mission of real-world use is steadily moving forward. For patient investors, staking ADA for steady returns provides a way to earn while holding.
Polkadot (DOT) brings something entirely different: interoperability. Its goal is to connect different blockchains, creating a more unified ecosystem. This ability to enable cross-chain communication positions Polkadot as a backbone for the next generation of decentralized finance. With prices ranging from $10 to $20, it’s more affordable than many of its peers but requires investors to understand its complex technology. For those who take the time, early involvement in Polkadot parachain projects can open doors to unique opportunities.
How to Decide Which Crypto Is Right for You
Choosing the best crypto isn’t just about looking at charts—it’s about aligning your choice with your goals. If you’re a beginner, Bitcoin and Ethereum are generally considered safer and more stable. If you’re an experienced trader with a higher tolerance for risk, altcoins like Solana and Polkadot may offer more exciting growth.
Budget also plays a role. Not everyone can afford thousands of dollars per coin, but options like Cardano provide a low-cost entry point without sacrificing potential. And of course, where you live matters too. Exchange availability, local regulations, and even currency strength can shape your strategy.
A practical approach is to diversify—holding a mix of established coins for security and a few high-potential altcoins for growth. Tools like CoinGecko or portfolio trackers make it easier to monitor your assets and react to market shifts.
The Challenges and Risks You Should Expect
Crypto investing isn’t a smooth ride. Volatility is the biggest challenge—prices can swing by double digits in a single day. The best way to manage this is by not putting all your money into a single coin and by only investing what you can afford to lose.
Another concern is security. With scams, phishing attacks, and exchange hacks still common, keeping your assets safe is critical. Hardware wallets like Ledger or Trezor remain the gold standard for storage.
Regulations also vary by country. While places like Singapore and the UAE welcome crypto, others enforce strict rules. Always check what’s legal in your region before investing.
And finally, don’t underestimate trading fees. The difference between using a high-fee exchange and a low-fee one can eat into your profits, especially if you’re an active trader. Comparing platforms like BYDFi, Binance, or Kraken can save you a lot of money in the long run.
How to Get Started with Crypto Investing Today
If you’re ready to take the leap, the process is straightforward. The first step is choosing a reputable exchange. Coinbase is popular for beginners, BYDFi is great for global users, and platforms like Kraken cater to advanced traders. After creating your account, most exchanges will require identity verification (known as KYC).
Next, deposit funds using your preferred method—whether that’s USD, GBP, EUR, or even stablecoins. From there, you can purchase your chosen cryptocurrency. Many investors start small, testing the waters before making larger commitments. Once you’ve made your purchase, transfer your crypto to a personal wallet for safekeeping and always enable two-factor authentication on your accounts.
Why 2025 Could Be the Breakout Year
Many analysts believe that 2025 represents a turning point. After the turbulence of 2024, the market appears to be entering a recovery and potentially the beginning of a new bull run. Adoption is spreading across both developed and emerging markets, and technological innovation is creating use cases that go far beyond speculation. The integration of blockchain with artificial intelligence, gaming, supply chain management, and even national payment systems is reshaping how people view crypto.
For investors, this means that the window of opportunity is wide open—but also competitive. Acting early, with knowledge and caution, is the key to benefiting from what could be one of the most profitable eras in digital finance.
Final Thoughts
So, what is the best crypto to buy right now? The answer depends on you. If you value security and stability, Bitcoin and Ethereum are unmatched. If you’re chasing innovation, Solana and Polkadot are making waves. And if you want a balance of affordability and sustainability, Cardano deserves a spot on your radar.
The most important thing is not just choosing the right coin, but also approaching crypto with the right mindset: diversify, stay informed, protect your assets, and never invest more than you can afford to lose.
2025-09-19 · a month agoHow to Buy Cheap Crypto Safely Without Falling for Scams
The September 2025 Crypto Market Setup
The crypto market in September 2025 feels electric. Bitcoin has blasted past $115,000, Ethereum is flexing its muscles with new Layer-2 upgrades, and yet the real treasure hunt isn’t in the big names—it’s happening in the shadows, with altcoins trading for pennies. For anyone who has ever typed what cheap crypto to buy now or best cheap crypto under $1 into Google while sipping morning coffee, this moment feels like déjà vu. We’ve seen it before: the quiet buildup before smaller tokens ignite and deliver life-changing gains.
Why Cheap Cryptos Matter More Than Ever
Not everyone can afford to drop thousands into Bitcoin or stack Ethereum like it’s pocket change. Most traders—whether they’re in the US juggling a 9-to-5, in Europe swapping EUR for stablecoins, or in India looking for diversification against rupee inflation—are searching for something more accessible. This is why cheap cryptos matter. With just $50 or $100, you can build exposure to projects that have genuine upside, without feeling like you’ve missed the train.
The Perfect Storm for Undervalued Coins
The beauty of September 2025 is that we’re standing at the perfect intersection of macro growth and grassroots adoption. Institutional investors are pouring billions through ETFs, regulators are finally giving clarity (Ripple’s SEC victory was a turning point), and narratives like AI integration, decentralized gaming, and real-world asset tokenization are firing on all cylinders. Against this backdrop, undervalued coins under $1 are no longer just speculative gambles; they’re potential multipliers.
Hidden Gems Under $1: From Memes to Utility
Take Pepe, for example. A token born from internet memes has transformed into a cultural juggernaut. At just fractions of a cent, it’s gathering a cult-like following that pushes its value far beyond jokes. Analysts are already calling for a sixfold increase by year’s end, fueled by social platforms adopting Web3 models.
Or look at Shiba Inu, once dismissed as a Dogecoin copycat. Today, thanks to its Shibarium Layer-2 network and aggressive burn mechanics, it has morphed into a serious DeFi player, trading at only a shadow of its all-time high. For anyone searching cheap crypto to buy for long-term, SHIB suddenly makes more sense than ever.
And it doesn’t stop there. Gala, a token tied to blockchain gaming, is riding the renewed wave of play-to-earn excitement. At just two and a half cents, it offers a door into the gaming economy that could multiply as adoption spreads across emerging markets.
Kaspa, with its unique BlockDAG technology, is redefining transaction speed, quietly setting the stage to outpace Solana and position itself as the backbone for next-gen payments. At fifteen cents, it feels criminally undervalued.
Meanwhile, AIOZ Network is fusing AI with streaming, an idea that instantly clicks for anyone who understands how massive the creator economy has become. At under half a dollar, it represents the kind of asymmetric bet that crypto is famous for. Then there’s Aergo, building enterprise blockchain solutions while still trading for twelve cents, a classic sleeper token that could quietly triple before most traders even notice. And finally,
Zora is taking Web3 social to a new level, tokenizing posts and creator content, giving everyday influencers and fans the chance to participate in a decentralized economy of ideas.
How to Buy Cheap Cryptos Safely
When you zoom out, what ties all these together isn’t just their price point. It’s the combination of strong communities, innovative use cases, and the current bullish market setup. Cheap cryptos are the playground where new fortunes are made—not because they’re cheap in isolation, but because they offer room to grow when the giants already look stretched.
The big question is: how do you actually buy these coins without falling into traps? Safety and accessibility are everything. Beginners in the US often turn to Coinbase for its simplicity, while European traders lean on Kraken for MiCA-compliant support. Indian users might prefer WazirX for rupee pairs.
But increasingly, traders worldwide are gravitating to platforms like BYDFi, a global exchange that combines security, low fees, and wide token access. Unlike some legacy exchanges, BYDFi is designed for both beginners and professionals, offering derivatives, spot trading, and even copy trading—perfect for anyone who wants exposure to cheap tokens without navigating clunky systems.
Security and Staking: Turning Holding into Earning
Setting up is straightforward: deposit fiat, choose your token, and execute trades with fees often under 1%. For those worried about security, combining BYDFi with a hardware wallet like Ledger offers the best of both worlds—easy trading with institutional-grade protection. And once you’ve bought your coins, don’t let them sit idle. Staking options for tokens like GALA or AIOZ can generate 5–10% APY, transforming passive holding into active earning.
The Risks You Need to Remember
Still, no one should dive in blindly. Cheap crypto doesn’t mean risk-free crypto. Volatility can crush half your portfolio overnight. That’s why risk management matters more here than anywhere else. Diversification is the name of the game: balancing your picks between promising cheap tokens, stablecoins like USDC for safety, and blue-chip giants like Bitcoin for stability. Pair this with stop-loss orders and disciplined profit-taking, and you move from gambling to investing.
Final Thoughts: The People’s Entry Point
What excites me most about this moment is the accessibility. In 2025, anyone with a smartphone and ten dollars can start building a portfolio. A kid in Mumbai, a teacher in Berlin, or a freelancer in New York all have access to the same opportunities, and platforms like BYDFi are leveling the playing field globally. That democratization of wealth-building is what makes crypto special, and why cheap tokens under $1 feel like the people’s entry point into the next financial revolution.
2025-09-19 · a month agoDonald Trump’s Crypto ($TRUMP): Meme Coin Hype or Real Investment?
Is Donald Trump's Crypto a Crazy Bet or the Next Bitcoin?
You've probably come across Trump Coin ($TRUMP) while browsing cryptocurrency news recently and wondered, Wait... this is actually real? Unbelievably, it is. The online community is buzzing about this new meme cryptocurrency, which has generated a lot of skepticism as well as excitement. All of a sudden, people are searching for things like Donald Trump cryptocurrency, Trump Bitcoin, or where to buy Trump Coin. And it makes sense—how frequently does a former US president serve as the spokesperson for a digital currency?
The Hype Around Trump Coins
Soon after its launch, Trump Coin became well-known on cryptocurrency forums and social media. Supporters of the former president view it as an amusing and potentially profitable investment, while others view it as a bold marketing ploy. Online forums abound with memes, predictions, and heated debates regarding whether this coin will appreciate as rapidly as Bitcoin or decline as rapidly.
Why Is It Different?
Trump Coin is more of a meme coin than Ethereum or Bitcoin. This implies that community interest, online discussion, and media attention are more important factors than long-term technological advancement or a special blockchain use case. If a meme coin captures the public's attention, its value can soar overnight, but it can also fall just as fast.
The Risks Associated with
The harsh truth is that meme coins are highly unpredictable. While stories of overnight millionaires attract media attention, every winner results in a significant loss for countless investors. The value of Trump Coin may be more influenced by news cycles, social media trends, and celebrity mentions than by any real-world application or adoption. Investors should proceed cautiously because this is high-risk territory.
The Reasons Behind People's Curiosity
There is a cultural fascination at work here, so it's not just about the money. If nothing else, it's interesting that a former president has a cryptocurrency named after him. The coin's popularity is fueled by people's curiosity and conversation about it. Some are involved for the thrill, some for the possible financial gain, and some simply to be a part of a popular trend.
Trump Coin: The Meme Coin That Broke the Internet
Trump Coin first appeared in January 2025, right before Donald Trump’s second inauguration, and it immediately turned heads. Unlike Bitcoin or Ethereum, which have serious long-term goals as stores of value or smart contract platforms, $TRUMP is a meme coin, meaning it’s powered mostly by hype, virality, and cultural impact rather than practical utility.
The coin’s branding is impossible to ignore. Picture Trump raising his fist after surviving a political drama in 2024, with the slogan FIGHT FIGHT FIGHT stamped boldly across the site. It’s designed to provoke, entertain, and spark conversations. But here’s the catch: this isn’t officially tied to Trump’s campaign or government office. It’s a community-driven project that rides on his persona and media influence.
Since its launch, the price has done a full loop on the rollercoaster of volatility. From $6.50 to over $74 in days, only to fall back sharply, $TRUMP embodies everything meme coins are known for: thrilling highs, nerve-wracking lows, and wild unpredictability.
Why Everyone’s Talking About Trump Coin
So why all the hype? First, Trump himself has suddenly become pro-crypto. Once skeptical, he now talks about making the U.S. a hub for digital currency, which adds a layer of perceived legitimacy. Investors can’t help but wonder if a political boost like this could translate into market gains.
Second, meme coins are all about community energy and viral moments. Look at Dogecoin or Shiba Inu—they became huge because people rallied behind them online. $TRUMP taps into Trump’s massive and polarizing following. Whether supporters cheer it on or critics mock it, the coin stays in the headlines, and attention drives demand.
Third, the coin has scarcity and speculation built-in. About 80% of the tokens are held by Trump-affiliated entities. Early buyers are betting that as more tokens gradually enter the market over the next few years, the price could spike again. Controversy, publicity, and scarcity make for a cocktail that keeps people talking—and trading.
How to Buy Trump Coin Without Getting Burned
Buying $TRUMP may seem complicated if you’re new to crypto, but it doesn’t have to be. The first step is to get a wallet that supports Solana-based tokens, like Trust Wallet, Phantom, or BYDFi, which is beginner-friendly and secure.
Next, you’ll need SOL tokens because $TRUMP operates on the Solana blockchain. You can buy SOL through major exchanges such as Coinbase, Binance, or BYDFi. Once you have SOL, you can swap it for $TRUMP using decentralized exchanges like Meteora or Uniswap. The golden rule here is to double-check the contract address—there are already fake Trump coins floating around, waiting to trick careless buyers.
After buying, transferring your $TRUMP into your personal wallet is the safest move. It adds security and keeps you in control of your investment. Keep in mind that in most countries, selling or swapping your $TRUMP may have tax implications, so track every transaction carefully.
How Trump Coin Compares to Bitcoin, Ethereum, and Other Cryptos
Here’s the reality: $TRUMP is not Bitcoin, nor is it Ethereum. Bitcoin is digital gold—a stable store of value with slow but steady growth. Ethereum powers real-world applications, giving it long-term utility. $TRUMP, by contrast, is purely speculative. Its value depends entirely on public sentiment, media coverage, and Trump’s cultural influence.
Meme coins can create crazy short-term gains, and $TRUMP is no different. But unlike Dogecoin, which has been around for years and has a massive community, $TRUMP is brand-new, making it riskier—but potentially more explosive. For thrill-seekers willing to accept high risk, it’s an enticing option. For those after stability, stick with the classics: Bitcoin or Ethereum.
The Dangers of Purchasing Trump Coin
Let’s be real for a second—Trump Coin ($TRUMP) is not for the faint-hearted. This isn’t your traditional safe investment; it’s a meme coin fueled by hype, headlines, and internet culture. And with that comes extreme volatility. Prices can shoot up in a single morning and come crashing down by the afternoon. For most beginner investors, that rollercoaster is more nerve-wracking than profitable.
But the risks go beyond wild price swings. Critics warn that $TRUMP could easily become more than just a coin—it could morph into a political tool, either to rally supporters or to attract outside money. On top of that, the crypto space is already filling up with fake Trump tokens, scams, and knock-offs designed to fool unsuspecting buyers. Even if the current U.S. administration leans toward crypto-friendly policies, one sudden regulatory shift could still shake this market overnight.
And those shiny perks—like exclusive events or insider community benefits? They might sound appealing, but in reality, they’re more about marketing and engagement than actual financial value. They don’t guarantee success, and they won’t protect you if the price tanks.
Is It Time to Invest in Trump Coin?
Before you rush in, take a step back and ask yourself some honest questions. Are you comfortable risking money on speculative, high-risk assets? Do you genuinely believe Trump’s influence is strong enough to keep demand alive? Have you checked who actually holds most of the supply, how the tokenomics work, and whether the community is big enough to sustain long-term growth?
The smartest approach is simple: diversify. Never throw your entire portfolio into one meme coin, no matter how exciting it looks on social media. If you do decide to test the waters with $TRUMP, keep your investment small, move cautiously, and stick to reliable exchanges. Platforms like BYDFi are a safer way to buy, hold, and track your Trump Coin without stumbling into scams or technical headaches.
What Trump Coin’s Future Might Look Like
Here’s the bottom line—nobody can say for certain where Trump Coin is headed. Its fate rests on too many moving pieces: media attention, Trump’s own social media posts, new regulations, and whether the community stays fired up. It could vanish quietly like hundreds of other meme coins… or, in a Dogecoin-style twist, it could capture mainstream attention and become far bigger than expected.
At its core, Trump Coin isn’t just another cryptocurrency—it’s a cultural phenomenon. It blends politics, internet energy, and financial speculation into one unpredictable package. For thrill-seekers, it’s an exciting gamble. For cautious investors, it’s a remindthan anyone expects.
What’s undeniable is that Trump Coin is more than just another cryptocurrency—it’s a cultural statement. It blends politics, internet culture, and speculative investing into one highly unpredictable package. For daring investors, that mix can be thrilling. For everyone else, it’s a clear reminder: approach meme coins with caution, do your homework, and never invest more than you’re willing to lose.
2025-09-09 · 2 months ago
BYDFi Official Blog
Popular Tags
Popular Questions
How to Use Bappam TV to Watch Telugu, Tamil, and Hindi Movies?
How to Withdraw Money from Binance to a Bank Account in the UAE?
Bitcoin Dominance Chart: Your Guide to Crypto Market Trends in 2025
PooCoin App: Your Guide to DeFi Charting and Trading
ISO 20022 Coins: What They Are, Which Cryptos Qualify, and Why It Matters for Global Finance