How can I track the performance and impact of my crypto press releases in terms of search engine rankings and media coverage?

3 answers

• Hughes VangsgaardJun 12, 2024 · 2 years ago
  One way to track the performance and impact of your crypto press releases is by monitoring the search engine rankings of relevant keywords. Keep an eye on the ranking positions of your target keywords before and after the press release. If you see an improvement in rankings, it indicates that your press release is having a positive impact on your search visibility. Additionally, you can use tools like Google Analytics to track the referral traffic from media coverage. By setting up UTM parameters for your press release links, you can identify the traffic coming from media sources and measure its impact on your website's performance.
  640

  320
• Black Wallstreet AcademyApr 20, 2021 · 5 years ago
  Tracking the performance and impact of your crypto press releases can be done through media monitoring services. These services allow you to track mentions of your press releases in online news articles, blogs, and social media platforms. By monitoring the volume and sentiment of these mentions, you can gauge the overall media coverage and its impact on your brand. Some popular media monitoring tools include Meltwater, Cision, and Mention. These tools provide comprehensive reports and analytics to help you measure the reach and effectiveness of your press releases.
  571

  191
• ADHARSH CJun 17, 2023 · 3 years ago
  At BYDFi, we recommend using a combination of search engine ranking tracking tools and media monitoring services to track the performance and impact of your crypto press releases. Tools like SEMrush and Ahrefs can help you monitor your keyword rankings and track any changes after the press release. Additionally, media monitoring services like Meltwater can provide insights into the media coverage and sentiment surrounding your press releases. By analyzing the data from these tools, you can measure the success of your press releases and make informed decisions for future PR strategies.
  591

  148